What do you get when you cross some books, a knife, a need for business cards and a man with a habit of doing crazy things?

Why… Business Bookmarks of course!

Why? How? What was I on?

I’m attending the Ampersand Conference this Friday, June 17th 2011, and I thought it would probably be a good idea to have some business cards to hand out. Yes, dreaded business cards, they are generally extremely boring.

I started looking around on the internet, and Twitter, and came across plenty of really nice examples of business cards. Generally letter pressed and really well designed, take this from Font Deck. I thought about going down this route but whatever I came up with just felt like a cheap rip off. The voice in my head kept saying ‘it’s another business card—and—it’s not even very good!’.

I gave up with the business card thing and settled on not having any. Some time passed and then from somewhere, and for the life of me I can’t remember where, I had the idea of butchering some of the CSS/web design/web dev books I had and turning them in to some kind of business card.

I got a knife out hacked some covers off, waited a while, and Business Bookmarks were born!

The business card is dead. Long live the business bookmarks.

I’ve gone with bookmarks for a couple of reasons:

• Another business card sized piece of card is just too normal, easily forgotten and just as easily lost.
• Creating a bookmark from a book cover seemed fitting.
• They are all individual, tell a unique story and showcase parts of a book which one might often overlook. The focus being on the typography of the cover, a perfect fit for a typography conference me thinks!

So, there we have it. Business bookmarks. I’ll be at the Ampersand conference handing them out, come and get one! They’ll either go like hot cakes or I’ll have a big stash of bookmarks for future use!

And it turns out I wasn’t on anything, just me being me!